In recent research conducted by Sysomos, some very interesting Twitter statistics were bandied about.
- One-fifth of all Twitter accounts are either void wastelands, or placeholders.
- Over 90% of all Twitter accounts have less than 150 followers.
- A small minority of accounts creates the majority of the Twitter traffic.
- 30% of the accounts that have at least one tweet are inactive, having not posted for at least 7 days.
- The biggest group of Twitterers? Social Media Marketers.
Some of these numbers should surprise no one, as they reflect the trends of online usage and participation in general. And while many companies have joined in the landrush to stake a claim to their brands and identities, it is clear that many companies do not have a communications or marketing strategy above and beyond “Grab our name!”.
The real question when determining a strategy for Twitter? What do you hope to gain from it, and does the strategy fit your brand and your clientele?
The reality is, not every company should rush to Twitter. And some companies could benefit greatly by putting some cohesive Twitter strategy together.
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Thanks for citing our research about Twitter. We’ve also done a report looking at the 5% of users who account for 75% of all activity – http://sysomos.com/insidetwitter/mostactiveusers/
cheers, Mark
Mark,
Thanks for the link and the information. Fascinating.